Foreign trade 0 to 1 full-process Annual consultancy service introduction

Qicheng Foreign Trade Comprehensive Service's 0-to-1 full-process annual advisory support program is a one-stop overseas expansion incubation solution tailored for factories with no foreign trade experience, domestic trade transformation enterprises, foreign trade businesses in talent-scarce regions, and individual SOHOs. It covers team building, business training, cross-platform marketing, and operational management, offering either online remote guidance or on-site one-on-one support in Tianjin.

I. Target Audience
1-1 Pure domestic manufacturing facility (no prior foreign trade experience): Possesses stable production capacity and high-quality products, is entering the export market for the first time, lacks dedicated foreign trade personnel, overseas distribution channels, or operational expertise; independent exploration through trial-and-error entails high costs and prolonged timelines.
1-2 Domestic Trade Transformation for Small and Medium-sized Export-Oriented Industrial and Commercial Enterprises: Faced with intensifying domestic market competition and shrinking profit margins, these enterprises plan to expand into overseas markets. However, only the company executives are familiar with relevant operations, lacking a dedicated foreign trade team, and urgently require standardized implementation solutions.
1-3 Startups with newly established foreign trade departments: Newly hired sales representatives lack fundamental skills, receive no systematic training in customer development methodologies or management systems; experience high staff turnover rates, struggle to retain customer resources, and fail to achieve stable conversion of promotional investments into inquiries.
1-4 Small and medium-sized enterprises with existing foreign trade operations facing bottlenecks: heavily reliant on a limited number of long-term clients, experiencing a lack of new inquiries, operating through a single sales channel; suffering from chaotic team management, an inefficient commission structure, and low conversion rates-all requiring urgent restructuring of their business growth framework.
1-5 Individual SOHOs and small foreign trade startups: They adopt a light-asset overseas expansion model, have limited funding, and cannot independently hire dedicated operations or foreign trade managers; they lack comprehensive standardized processes for customer acquisition, order negotiation, and daily operations.
1-6 Small and medium-sized enterprises: Leveraging local industrial strengths, they aim to expand into China markets and establish a comprehensive trade presence, but lack localized guidance for foreign trade implementation; they seek hands-on on-site support.

II. Service Process
 The service comprises four key phases, offering two models: year-round online remote support (available nationwide for enterprises) and one-on-one on-site assistance at Tianjin's Xinmao Science Park, helping companies build a comprehensive foreign trade system from scratch to achieve sustainable, self-sufficient operations.
 Phase 1: Preliminary Diagnosis and Infrastructure Development (Month 1, Preparation Phase)
2-1 Comprehensive Enterprise Analysis: Conduct on-site evaluations of production capacity, product offerings, budget constraints, and target markets to develop a customized foreign trade implementation plan.
2-2 Implementation of compliance requirements: Provide guidance on obtaining import/export rights, foreign exchange accounts, tax refund filings, and overseas product certifications;
2-3 Establishing the team framework: define the organizational structure, job responsibilities, performance evaluation system, compensation structure, and promotion system;
2-4 Materials and Distribution Infrastructure: Establish a dedicated website, B2B store, and social media accounts; standardize all materials including product brochures, quotations, development letters, etc.
2-5 Recruitment Guidance: Provide standardized interview procedures, screening methods, MBTI personality assessment, and comprehensive talent evaluation systems; conduct recruitment and training for HRBP positions.
 Phase 2: Systematic Team Development (Months 2-3, Team Building Phase)
 Implement the entire system encompassing recruitment, selection, training, utilization and retention:
2-6 Comprehensive tiered training for all staff: covering the entire curriculum including product knowledge, customer acquisition, EDM marketing, social media management, Google advertising, and negotiation and order acquisition;
2-7 Implementation of O2O marketing: Simultaneously launch online channels including SEM, social media (Facebook/LinkedIn), short videos (TikTok/Youtube), customs data analytics, and EDM, along with offline overseas telemarketing.
2-8 One-on-one hands-on guidance: provides step-by-step instruction throughout the entire process, including ad placement, proactive client acquisition, overseas client follow-up, sample negotiations, and contract quoting.
2-9 Veteran-led practical coaching for new hires: Conduct scenario-based training including simulated inquiries, price negotiations, and customer acquisition, with daily hands-on review sessions;
2-10 Standardized processes for implementing the CRM customer management system, including daily reports, weekly reports, and monthly reviews.
 Phase 3: Multi-channel Customer Acquisition Implementation and First Order Achievement (Months 4-9, Conversion Enhancement Phase)
2-11 Full-scale marketing implementation: Launch online SEO optimization and B2B platform promotion, while simultaneously expanding through multiple channels including offline door-to-door visits and trade show marketing.
2-12 One-on-one hands-on guidance: provides step-by-step instruction covering the entire process of off-site website management and platform operations.
2-13 End-to-end risk management: Proactively mitigate risks related to exchange rates, logistics, payment collection, customer credit, and overseas after-sales services;
2-14 Data Review: Utilize weekly/monthly reports and weekly/monthly reviews to optimize channel allocation strategies, adjust sales targets, and drive first-order conversions while ensuring steady lead generation.
 Phase 4: System Solidification and Independent Operational Delivery (Months 10-12, Long-term Operation Phase)
2-15 Release the complete set of standardized operational manuals, covering comprehensive SOPs for products, channels, marketing, talent management, and benefit distribution;
2-16 Optimize the long-term growth strategy: Develop market segmentation plans, establish distribution channels, and formulate annual marketing budgets;
2-17 Team-independent practical assessment: Gradually reduce consultant involvement and enable enterprises to independently complete the entire process — from development and contract negotiation to operations.
2-18. Year-end deliverables: Provide comprehensive customer assets, operational data, and complete training materials; complete capability transfer to enable enterprises to operate their foreign trade businesses independently and sustainably.
2-19. Established standardized service mechanisms: Provide unlimited online consultation services throughout the year and monthly centralized offline coaching sessions; promptly intervene to resolve unexpected issues related to orders, channels, or personnel, thereby eliminating the high-cost trial-and-error risks associated with independent corporate exploration.

III. Qicheng Advantages:
3-1. End-to-end closed-loop service: Provides comprehensive year-round support covering qualification establishment, team building, cross-channel customer acquisition, negotiation conversion, and operational system implementation, offering a one-stop solution for all challenges in a company's foreign trade journey.
3-2. Founder's 22-Year Practical System Support: Leveraging the extensive foreign trade expertise of ten top-influential lecturers on Alibaba International Station, combined with standardized SOPs developed through service collaboration with over 3,000 enterprises, all solutions have been rigorously validated through practical application.
3-3. Comprehensive talent management system covering recruitment, selection, development, utilization and retention: Built upon a 19-year-established team management framework, it provides a full suite of talent management tools and growth programs, effectively addressing common challenges in the foreign trade sector-difficulties in recruiting, slow talent development, and retention issues.
3-4. One-on-one on-site/remote year-round personalized coaching: Combines offline on-site support in Tianjin with real-time online guidance, featuring consultants providing full-process assistance throughout customer acquisition, negotiations, and order fulfillment, while continuously refining strategies through daily/weekly/monthly reports and post-action reviews.
3-5. Balancing short-term sales targets with long-term system development: Set dual objectives-rapidly achieving customer acquisition and transactions in the short term, while establishing a comprehensive operational framework that enables the enterprise to operate independently post-service completion, ensuring controllable investments and predictable outcomes.