2005 The First Roundtable Forum of Network Marketing for Chinese Enterprises was held in Beijing
The "First Roundtable Forum on the Way of Network Marketing for Chinese Enterprises", jointly organized by Baidu, the world's largest search engine, and China Business Journal, was held in Beijing. According to reports, at this roundtable forum, network marketing experts from Tsinghua University School of Economics and Management, Renmin University of China Business School, and the well-known consulting firm CCID Consulting, as well as enterprise representatives from 25 cities across the country, conducted in-depth discussions on several topics, including the current situation and misunderstandings of network marketing, the value of network marketing, and the development trends of network marketing.
Organizer: Baidu + China Business Journal
Venue: Beijing
Date: June 23, 2005
Participating institutions: Tsinghua University School of Economics and Management, Renmin University of China Business School, CCID Consulting, etc
Participants: Network marketing experts, Baidu senior experts, and enterprise representatives from 25 cities across the country
Core topics: Current status of network marketing, true value, future trends
Core viewpoints of the forum
1. Five misunderstandings of network marketing
Unclear purpose: blindly following the trend without clear goals and strategies;
Pursuit of form: The website is fancy but lacks effective information;
Ignorance of promotion: believing in "good wine needs no bush";
Blind selection: Choosing a service provider solely based on its reputation or apparent price;
Lack of evaluation skills: No methods, tools, or dedicated personnel for evaluation.
2. Three links of online marketing (proposed by Wang Zhan, Director of Baidu Search Business Support Department)
Website construction is the foundation;
Network promotion is the core;
Customer service is the guarantee.
3. Pay-for-performance is the future direction
Professor Jiang Xuping from Tsinghua University: Online marketing will be oriented towards effectiveness, and pay-per-performance will be favored by small and medium-sized enterprises;
Dr. Niu Haipeng from Renmin University: PPC (Pay-Per-Click) advertising conforms to the ideal advertising model - the people who see the ads are the target customers, and payment is only made when results are generated.